As grocery store owners and managers know, impulse buys make a huge portion of a shopper’s total spend per visit. Optimizing your high-visibility merchandising displays can have a huge impact on your bottom line. Balancing Customer Experience and Space Optimization It’s also why we call these Scorpion software features Category Insights. Instead, we prefer to think of category management as a dynamic process that offers proximal benefits for increasing sales but is also a process that directly contributes to this deeper level understanding of your individual grocery store or supermarket chain. Too often, category management is a passive process for supermarket retailers who believe they can follow just the most basic rules for tracking category-based sales. You need a software solution that will track advanced data metrics but also report this data to relevant team members in a way that leads to actionable gains.
How do different types of brands perform in various product facing placements? How does the performance of one item affect the performance of relate items? How does the performance in one area of the store affect adjacent areas? How does the performance vary based on each store location? How does the performance vary month over month, season over season, and year over year? And, most importantly, what can this data tell you about optimizing your sales floor both this week as well as the next time you undertake a major reshuffling of your grocery store floor plan? While fashion retailers may deal with a dozen or so clothing and apparel categories, supermarkets typically have a couple dozen major categories as well as several layers of overlapping sub-categories-all of which need to be actively monitored for changes to buying patterns and inventory supplies. Category Management and InsightsĬategory management is a huge and integral part of any successful grocery store planogram. From template design and 3D merchandising to planogram automation and category management, let Scorpion show you why our grocery store planogram software is just the resource your supermarket(s) need. More than a simple tool that only makes a difference at the margins, modern planogram software solutions offer real-time feedback and dynamic design that creates a deeper understanding of how your space can optimize store sales. Whether opening a new store or looking to upgrade your current system, there’s never a bad time to evaluate your planogram software needs.
Planograms are important in many retail sectors but play an especially critical role for grocery stores and supermarkets.
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